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Chinese New Year News Release 2013

News Release

McCormick Canada releases new products to help celebrate Chinese New Year

London, ON, January 30, 2013 –The Year of the Snake approaches as Chinese New Year kicks off February 10, and McCormick Canada has launched some new Simply Asia and Thai Kitchen products to help Canadian families entertain and celebrate.

Entertaining guests with your favourite Asian dishes is now made easy, whether it is for family dinners, celebrating Valentine’s Day or entertaining company while watching the Super Bowl and Oscars.

“Preparing food and eating meals as a family is the centrepiece for precious family time together in our hectic, media saturated world,” says Eins Mutuc, Marketing Product Manager, McCormick Canada. 

“Our new and unique Thai Chili and Ginger, Spicy Thai Mango, and Pineapple and Chili sauces (from Thai Kitchen) give Canadian cooks the confidence to create Asian food experiences for the whole family,” she adds.  “Restaurant quality stir-fry dishes, such as General Tso, can also be enjoyed by trying our four new Simply Asia Stir-Fry sauces which also include Ginger Teriyaki, Mandarin Orange, and Spicy Kung Pao.”

All Simply Asia and Thai Kitchen products are widely available across Canada in major grocery retail stores, and will help Canadians prepare a delicious Asian meal at home for any occasion.

The featured recipe this year is Ginger Teriyaki Lettuce Wraps using Simply Asia Ginger Teriyaki Stir-Fry Sauce, Mutuc notes, an all-time favourite, which is a healthy alternative to traditional dishes such as chili and tacos during events like the Super Bowl. This easy-to-make recipe combines Simply Asia Ginger Teriyaki Stir-Fry Sauce, ground chicken or turkey, six large iceberg lettuce leaves, and toppings such as shredded carrots, bean sprouts, chow mein noodles, chopped peanuts, chopped fresh cilantro and chopped green onions. Watch how easy it is to make this and other recipes at http://www.youtube.com/user/thaikitchencanada.

 “Combining regionally-inspired recipes for dishes enjoyed in favourite Asian restaurants with Thai Kitchen and Simply Asia’s authentic flavour expertise, we provide the products and resources to help Canadians create their own Asian food experience at home,” Mutuc adds.

McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavours to the entire food industry - retail outlets, food manufacturers and food service businesses (www.clubhouse.ca).  McCormick Canada, in business for more than 125 years, is pleased to note its Club House brand is now the 62nd largest brand in Canada (Nielsen, 2012).